An organization needs a Mission and Vision. It's the heart and soul of what we do. Help us craft the most impactful Mission and Vision, so that we can most effectively spread the word.
Mission Statement: One Sentence that describes the reason for our existence, which will be used to guide our priorities, activities, and responsibilities.
Vision Statement: (Desired End-State) A one-sentence statement describing the clear and inspirational long-term desired change resulting from our work.
The current version:
Provide the tools for confident consumption of digital media
An Internet where the truth is obvious, where propaganda, exaggeration, lies, half-truths, and fallacies are labeled, and where the creators have nowhere to hide
The best mission statements are clear, memorable, and concise
Avg length is only 15.3 words (excluding brand references)
The shortest contains only two words (TED)
The longest contained 235 words (UNHCR)